Found Yagottaprint.com via Twitter (What is Twitter? - link) today and are now following them. Got me thinking, we see many creative designers in the Twitosphere, but there have been fewer printers and prepress people busy with Twitter, at least from what I have seen. If you are a printer or prepress operator and on Twitter, please post your Twitter Profile address in a comment to this blog post and/or just come follow Markzware on Twitter here! http://www.twitter.com/Markzware
This is an interesting article which raises a valid point, which in my mind was:
Print media is not dying, but it is being choked.
The point being, although many publicly traded media outlets are cutting costs and moving things away from print and more online largely due to Wall Street pressures, there are many more examples of private media companies performing just fine and profitable with print and of course with online sister editions as well (Print feeds Online and Online feeds Print.). Take this quote for example:
Stephen Beals editor of “Printing Tools” has posted an interesting article on his blog about ‘Lowering the Margin for Error’.
“Profit margins are not the only things being squeezed in this challenging business environment: so is the margin for error.” That point was made in an article in the NAPL Business Review recently, and it ought to be every printer’s battle cry in these tough times.
Markzware has two new videos out to help customers of the very popular and easy-to-use Q2ID or QuarkXPress to Adobe InDesign CS3 or CS4 conversion. These helpful, but generally not needed videos include information on installation, activation, support and frequently asked questions or FAQ’s:
Q2ID - How to Install - QuarkXPress to InDesign Plugin
Markzware recently spoke with Mikaela Martin, marketing and public relations director at Habitat for Humanity in Bucks County in Chalfont, Pennsylvania, about one of the many challenges she faces in her role of being in charge of all communications.
Markzware: Tell us a bit about your role with Habitat for Humanity.
Martin: I’m in charge of the Marketing and Public Relations for the past six years, and all communications. I edit our print and electronic newsletters, maintain our website and coordinate redesign (which we happen to be in the middle of right now), send press releases and maintain relationships with the local media, coordinate and facilitate the creation of all marketing collateral, create filers and postcards, take photographs – and more!
Markzware recently spoke with Bruce Harris, lead graphic designer at AlphaGraphics in Cary, North Carolina, about some of the workflow challenges he faces in this role—including how best to deal with Microsoft Publisher files submitted by customers.
Markzware: Tell us a bit about your role with AlphaGraphics.
Harris: We design largely for print, with a fast-paced, production-oriented workflow. We design everything from corporate identities, all the way down to self-inking stamps. We also provide prepress services for client-supplied files.
Markzware: Do you advise your customer about how best to prepare their files, about what constitutes a ‘print-ready’ file?
The Stickman first appeared during a preflight check (FlightCheck vs Stickman), as you can watch here. He is back! Someone decompressed the collected folder he was compressed in and he escaped, via Q2ID, into the InDesign interface! Watch this cool animation by our intern, David Nieuwenhuizen, here:
Graphic Design Employment.com has provided an educational case study on converting QuarkXPress documents into Adobe Indesign….
Convert Quark to InDesign - A QuarkXPress to InDesign File Conversion Case Study
If you want to save hours of time and need to convert Quark to InDesign, here is how it’s done. Many’s the time that we’ve been asked by our clients to convert lengthy and complex documents into InDesign files, and below is a case study of such a project [more]
