Adobe drops Print Service Provider Program – a Quark opportunity?
Was reading this article about how Adobe is dropping a program it had to aide printers, titled, “Adobe Discontinues worldwide Adobe Partner Connection Print Service Provider Program.”
One printer commented to the effect that they were actually more aiding Adobe, by helping customers use the software to properly prepare files for print, as many, even agencies, had problems (i.e. preflight) [see comment from "Robert Arena" in article link.]. And then there was this comment (from the many), and since we just highlighted how Quark is networking with print providers via their new Quark Promote program, this indeed may be an opportunity for the Quark stalls:
“… Quark should do a quick PR and announce they will take all your CS seats and extend their Quark print program the number of months left with Adobe with all new memberships. Also offer to cross upgrade all seats of CS at the upgrade cost of Quark.
Adobe was aggressive with getting printers from Quark with the provider program. Now that they have got what they can of us, they are dropping it. I am sure for money is the reason as Adobe see’s little increase in market share at this point. This opens a huge door for Quark if they move quickly.
Just like when Quark was king and become arrogant and ignored its users, Adobe took advantage. Quark today can do the same to Adobe, if they move quickly with good options, printers will respond.
The Provider program is not huge factor in my business as I have multi seats and can just upgrade as I need. It hurts smaller shops and marginal ones more. That said it shows printers have less clout with Adobe and does not bode well when your industry loses influence with a major provider.”
John M. Henry
Mitchell’s Speedway Press
Mitchell Printing & Mailing Inc.
Source: (PrintCEO) – See full Comment and interesting article HERE…
The article is filled with interesting comments, so it really is one to read. What the real reason is behind Adobe’s decision is anyone’s guess. Yet, naturally Adobe has been cutting back like most of the rest of the corporate and business world, thus it should perhaps not be over analyzed. Furthermore, if you look at the rest of the their “partner programs” they are all aimed at the channel, like “Solution Providers.” We have long recommended for printers to become solution providers anyway, as they can best consult and sell software and workflow assistance to their customers and one of the reasons for our popular Affiliate Program.
Yet, whether you are receiving MS Publisher, QuarkXPress, Adobe InDesign, PDF or other file formats to print, Markzware has the affordable tools with proven ROI’s to assist your digital workflow and bottom line business results:
FlightCheck Professional – advanced, stand-alone preflighting of 50+ file formats with “go to problem” and “Package Job” features in addition to.
Conversion – Q2ID, ID2Q, PUB2ID, MarkzTools: Quark to InDesign, InDesign to Quark, Publisher to InDesign & more.
PageZephyr – Preview, Search, Edit and Extract DTP file format content without opening them in their native applications with this stand-alone tool!
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