Below is a press release from IT Enquirer on a recent, detailed ROI (Return On Investment) report they did on Markzware’s Q2ID or QuarkXPress to Adobe InDesign conversion plugin. As you can see in this chart, a single license of Q2ID can have a first year ROI of over 1,000 %*! That is amazing. See exhibit from IT Enquirer report here:
* Make note: This report is using ONLY five files over a year period as an example and even with only so few, the ROI is over 1,000 percent- likely many publishers and advertising agencies will have many more than that, making the return on investment really incredible.
This is an excellent article from sf8h.net on how Leo Burnett (Frankfurt office in this case), one of the world’s more prestigious advertising agencies, uses Markzware’s Q2ID or QuarkXPress to Adobe InDesign conversion plugin. It says in part;
“3f8h.net equips 20 workstations at Leo Burnett GmbH in Frankfurt with Q2ID (Quark to InDesign) from Markzware.
Existing Quark documents are now being converted to InDesign on a daily basis.”
You can read the entire article, with comments from their Group manager Production design here:
If like many designers you are in the process of making the big switch from QuarkXPress to InDesign, you know it is not a trivial undertaking. You have to retrain your brain to a new way of working and remind your fingers which keys to hit for those newfangled shortcuts. You are in a hurry to get up to speed, and you have just been asked to create a client’s next newsletter in InDesign. The template for the newsletter is currently in QuarkXPress. You’ve finally come to that fork in the road: Do you build a new newsletter template from scratch, or do you take the easy way out and just open the file with InDesign? If there’s a lot of work in the template, go for File > Open. While it’s surprising this works at all, you should know what converts and what does not.
I recently saw a video on the internet which featured a designer who had created an Adobe InDesign document that had somehow become corrupted. Eventually the file refused to open in InDesign.
Ordinarily an event like this would be disasterous to a layout artist, especially if the document were a huge commercial layout for a magazine or a book.
Since the file would not open he could not even revert to a saved copy. Instead of starting all over again the designer launched QuarkXPress (more)
Have any damaged InDesign files laying around? Markzware wants ‘em.
Markzware, developer of the Quark to InDesign conversion plug-in, Q2ID, is enjoying recent publicity for their role in helping a desperate designer recover a toasted InDesign layout, one so damaged that InDesign just couldn’t open it any longer.
If you have been in the print industry for any length of time, you know that there are certain file types printers dread receiving from customers. Right at the top of the list is content created in Microsoft Publisher. You see, almost every prepress department out there is Mac-based, and Microsoft has never released a Mac version of Microsoft Publisher.
You’re invited to join the Markzware Users Group on LinkedIn.
This group is for people using, selling and integrating Markzware’s preflight and conversion tools.
Here we can network and communicate about FlightCheck, Q2ID (QuarkXPress to Adobe InDesign), MarkzTools and PUB2ID to name just a few of our products - and engage in general graphic arts discussions too!
Joining will allow you to find and contact other Markzware Users Group members on LinkedIn.
In past issues of the DoubleClick we have looked at a lot of scathingly brilliant software from Markzware. (In fact, when my mother asks me about a lot of stuff shesees me doing on the computer I tell her that its magic. Markzware stuff qualifies. As Arthur C. Clarke put it, any sufficiently advancedtechnology is indistinguishable from magic).
