Finding Your Profitable Future with Peter Muir
Five PIA Affiliates have teamed up to host an exclusive West Coast Road
Show providing powerful insight into creating a profitable strategy for
2009!
This progressive seminar focuses on how the right business
strategies, sales techniques, technology and highly efficient workflow will
create a solid base for growth and allow you to go after new opportunities.
We’ll discuss the trends, strategies and tactics of today and tomorrow’s
business and consumer landscape.
Morning Session
Finding Your Profitable Future
8:30 am - 11 am
There are two sides of a coin when it
comes to making money - saving on cost
and selling more. Taking an active interest
in creating efficient steps and a predictable
workflow can provide the best path
to faster turnaround and greater cost
savings.
On the other side of the coin, you need
to sell and in some cases sell for more!
You should be looking for ways to reach
out to new customers as well as looking
to strengthen the relationship of existing
ones. Your message will need to change
based on their needs and the opportunities
you can show them. That’s just one
place you can start - there are 5 more!
Lunch & Learn
7-6-3 Approach to Sales™ Workshop
11:15 am - 12:15 pm
Selling is a personal thing. The successful
salesperson learns as much as they
can about their client before developing
an approach to potential and even existing
customers.
In today’s business world, the changes
affecting your business are changing
your customer’s business too. In an effort
to stand out against the competition,
successful organizations are focusing
not only on what they sell but how their
products and services get sold. By taking
a business development approach to
sales you can create everlasting relationships
with your customers by helping
them do the same with their customers.
Afternoon Session
On the Hunt for the Profitable Edge:
Making the Move to Marketing Services
12:45 pm - 3 pm
Many in the printing industry have
heard the famous quote, “For every
dollar spent on print, there are $6
spent on the management, creation
and production of other billable
activities.”
This session presents print as a single
dimension in the six value opportunity
domains within a marketing service
provider approach. You’ll be able to
determine if you are already effectively
capturing dollars spent in all domains,
and, if not, how you could through new
services you can be developing and
selling sooner rather than later.
For all three sessions
The Speaker:
Peter Muir, President of Bizucate, has created and delivered
educational programs on a national and international level
for the past 13 years. His extensive knowledge in business
development, new media methods, marketing and workflow analysis has translated to training programs for Fortune 500 companies and industry events like Drupa and Graph Expo.
| Date: | Thursday, November 6, 2008 |
| Time: |
8:30 - 11am (morning session) 11:15 am - 12:15 pm (lunch & learn) 12:45 - 3 pm (afternoon session) |
| Place: | PIA/SD Classroom 3954 Murphy Canyon Road, 92123 |
| Cost: |
PIA/SD members: $65 single session / $120 full day Non members: $130 single session / $250 full day Lunch & Learn Only: $25 Sales Club $35 PIA/SD Member $50 Non member |
| 72-hour cancellation policy; no shows will be billed |
Sponsors:
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