Going through my literal stack of print media, design and publishing titles on my desk, I came across a very interesting article titled, “Careless print costs money“. This was within the U.K. magazine named PrintMedia Management (June 2008, pg. 28, 66). It highlights how this key United Kingdom government department, COI or Central Office of Information, is taking the matter of print buying very seriously. They are doing what any advertising agencey, corporation or marketing company should also be doing, however may not be…

preflight: quality check your files

What is a preflight quality check?

It is a final look through all your production files in order to do a last quality check before they leave your building. This not only saves time as it hopefully eliminates many common project-delaying errors, but it also saves money as a final quality and content check ensures all the client’s colours are correct and all the project specifications are adhered to.

I have always felt it is best to have someone other than the production artist look over the files as a fresh set of eyes is more likely to catch potential problems.