As with most large—and, often, geographically dispersed—corporations and businesses, the creative team at Weight Watchers Group found that it needed an effective way to bridge the gap between content creation and production for its numerous publications.
Markzware spoke with Donna DeMarco—the integrated marketing and publications manager for Weight Watchers Group, who oversees a diverse mix print and electronic media—about some of the challenges she faces with disparate workflows that cross over platforms (PC to Mac) and content-creation applications, like those that make up the Microsoft Office suite and Adobe’s Creative Suite.
I recently saw a video on the internet which featured a designer who had created an Adobe InDesign document that had somehow become corrupted. Eventually the file refused to open in InDesign.
Ordinarily an event like this would be disasterous to a layout artist, especially if the document were a huge commercial layout for a magazine or a book.
Since the file would not open he could not even revert to a saved copy. Instead of starting all over again the designer launched QuarkXPress (more)
If you have been in the print industry for any length of time, you know that there are certain file types printers dread receiving from customers. Right at the top of the list is content created in Microsoft Publisher. You see, almost every prepress department out there is Mac-based, and Microsoft has never released a Mac version of Microsoft Publisher.
You’re invited to join the Markzware Users Group on LinkedIn.
This group is for people using, selling and integrating Markzware’s preflight and conversion tools.
Here we can network and communicate about FlightCheck, Q2ID (QuarkXPress to Adobe InDesign), MarkzTools and PUB2ID to name just a few of our products - and engage in general graphic arts discussions too!
Joining will allow you to find and contact other Markzware Users Group members on LinkedIn.
Attention:Printers, graphic designers, prepress professionals and publishers Markzware is coming to a city near you!
First stop is beautiful San Diego, California at the San Diego Convention Center. On February 20, visit Markzware at booth # 404, during the “Passion For Print” show, hosted by the PIASD.
Second stop join us in warm and sunny Miami at that Graphic of the Americas at the Miami Convention Center booth #1503 February 28-March 1.
Third stop will be the historical city of Boston for the On Demand show at the Boston Convention Center booth # 120 March 4-6.
In past issues of the DoubleClick we have looked at a lot of scathingly brilliant software from Markzware. (In fact, when my mother asks me about a lot of stuff shesees me doing on the computer I tell her that its magic. Markzware stuff qualifies. As Arthur C. Clarke put it, any sufficiently advancedtechnology is indistinguishable from magic).
Are you sitting? Don’t read any further unless you’re sitting. The news I’m about to share requires that you be in a seated position before reading any further. (Read More)
Markzware Announces The Immediate Release Of Microsoft Publisher To Adobe InDesign (PUB2ID)
For Macintosh and Window Users!
Easily Convert Microsoft Publisher Documents To Adobe InDesign With PUB2ID v1.5
SANTA ANA, California – November 29, 2007 — After a very successful beta testing program, Markzware is pleased to announce the exciting worldwide release of Microsoft Publisher to Adobe InDesign (PUB2ID) v1.5.
If you have Microsoft Publisher versions 2002-2007 files, you can now easily convert them into Adobe InDesign CS2 and CS3 documents.
