Artist in Residence for the Mojave National Preserve, US National Park Service Promotes Awareness Through Killen’s Photographic artwork.

SANTA ANA, California, October 1 , 2008 — Markzware, the leading developer of preflighting, data extraction and conversion software, today announced that it will be showcasing Bob Killen, artist in residence for the Mojave National Preserve, US National Park Service photographic artwork, of our national desert resources, at Graph Expo in Chicago from October 26-29, 2008 at booth #5255.

In order to promote awareness of our national desert resources Markzware has chosen Bob Killen’s breathtaking, photographic works of art to… Continued->

To read the full press release, see:
http://www.markzware.com/marketing/press_release/html/2008-10-01-BobKillen-Art.php

When clients hand you source files so ancient or obscure that they’re unreadable, don’t despair. Part 1 of my file conversion survival kit will have you repurposing those files lickety split — without asking the client to lift a finger, and without forcing you to buy every application under the sun just to open the occasional weirdo document.

I bet they forgot to tell you in design school that you need to become an expert in computer file formats to survive, let alone succeed, in our field.

preflight: quality check your files

What is a preflight quality check?

It is a final look through all your production files in order to do a last quality check before they leave your building. This not only saves time as it hopefully eliminates many common project-delaying errors, but it also saves money as a final quality and content check ensures all the client’s colours are correct and all the project specifications are adhered to.

I have always felt it is best to have someone other than the production artist look over the files as a fresh set of eyes is more likely to catch potential problems.