Brand Station from WoodWing; web-to-print solution for corporate document management
While reading about the web-to-print market, it hit me that the graphic media world seems to try to avoid preflight of their documents. FlightCheck, the preflight software from Markzware makes document management much easier and more efficient for quality assurance.
FlightCheck is a patented preflighting solution that thoroughly checks documents for potential printing problems, so that they can be corrected and print-ready before output. This saves time, money and unnecessary labor, as well as reprints.
As the developer of FlightCheck, Markzware noticed this Internet-based solution from WoodWing, known for their InCopy and InDesign plug-in systems:
The Web-to-Print process involves a brand owner, designers and brand users. Designers create templates according to the corporate identity. The brand owner approves the templates and provides them via the Web to a controlled group of brand users (e.g. the subsidiaries). These users can access the templates through their Web browser and generate high-quality, print-ready files without needing an in-depth knowledge of print production. Brand users cannot change the design; they can only customize the templates with their own information. A brand owner can request an optional approval step for every document. Finally, Brand Station delivers the print-ready files to the brand user in various file formats, including JPG, PDF or EPS; more formats can be added easily.
Source: http://www.quickprinting.com/
This may be a consideration for corporations to standardize their graphic media for print ready content. Yet, document quality assurance does not just happen by itself in print media.
FlightCheck, the preflight technology from Markzware, scans documents in several file formats and provides detailed reports of the printing issues that it finds. To be sure that your documents are print ready, be sure to use FlightCheck.
