Nikola Tesla – the new hype in product branding

Product Branding. Something many of you have to tackle, either daily or at least occasionally in your creative life. That is just one reason why I found this so interesting. The headline read on this main stream article about a long obscure, virtually erased from history genius:

Long-Dead Inventor Nikola Tesla Is Electrifying Hip Techies

His Name Is Branding Magic;

Source: Wall Street Journal (online)

Nikola Tesla is an extremely interesting figure to read up on. Patrick Marchese, CEO of Markzware turned many on to him years ago. The number of inventions (300 Tesla patents) he held is just incredible, if not the nature of them. The fact that many in design and marketing are using his name more and more in product branding, is very interesting (Even entire companies, such as Tesla Motors and their electric car, who just filed with the SEC for an IPO or Initial Public Offering on the stock markets). Perhaps it tells us more about the mindset of humanity, than anything else.

Tesla is well know for “The Tesla Coil” which had (many say still does have) the promise of free, yes FREE, energy from plain ether or the very air that you are inhaling as you read this. He was also the one who discovered and invented AC or alternating current which is all so vital in the invention and safe use of electricity. Yet the man has been a popular alternative figure on the Internet for years. He was written off as crazy, perhaps due partly to his sloppy documentation, yet wild, bizarre and generally brilliant ideas.

These include patents and inventions surrounding; wireless communication (well before the cell phone mind you), wireless transmission of power, a force-field like structure to protect from air attacks and the ability, theoretically, to transmit a virus from one spot on earth to another via nothing more than thin air. But for me, the wildest of all his ideas involves time travel, teletransportation and his involvement in the infamous “Philadelphia Experiment.”

Thus, the fact that more and more are using Tesla in company, service, and product branding shows us that the populace is more and more into so-called alternative news. Or more bluntly said, at getting to the bottom of it all; the true facts.

If not for the power of publishing given by the Internet, it is likely we would have heard of Edison, but Tesla would have  been obscure at best – read: Nikola Tesla and Thomas Edison: The Genius and the Jerk and you’ll see exactly what I mean. Why did we not learn about Tesla in school (Who invented the light bulb in the history books?), apart from perhaps a brief mention of the Tesla coil?

Product branding is ALL about who your company is. Thus, those adopting Tesla into their brands are also proclaiming genius and, in my mind, truth.

And that is what Markzware’s FlightCheck preflight software for print quality assurance (holder of the preflight patent # 5,963,641) and conversion tools are all about – helping you with your bottom line, by increasing your productivity in the graphic arts workflow.

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