PIASD Hosts Printing 101 – Printing How-to Seminar
Markzware, developer of FlightCheck software for preflighting, had the pleasure of attending the PIA San Diego Seminar “Printing 101″ at Marcoa Publishing. This beautiful facility was an excellent place to tour and gain an understanding of what happens behind the scenes.
PIA SD Location for Printing Event
This printing how-to presentation, was a great opportunity for anyone getting into the printing industry or for those who are currently in the industry that wanted to learn more about the basics. The overall big picture overview helped the students to gain an understanding of the different processes/requirements, file construction and the importance that preflighting plays, color (theory, use and characteristics), proofing, film assembly and CTP, Press, Finishing which was taught by Neil Bruington.
Printing 101 at Marcoa Publishing
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Ernie wins Markzware FlightCheck
Markzware FlightCheck winner
Bruington who is a graphic arts instructor and has had a 27-year career at Palomar College shared his expertise and knowledge to a packed class room. Included in this event, was a tour of the facility where students saw first hand the printing of plates, and what takes place in the production process. They could ask questions and see the process unfold in real time. The students saw how Markzware’s FlightCheck is used for preflighting graphic design files for quality print output.
The second portion was taught by Joyce Pekala, the founder of Strategy Green and has spent over 20 years in the paper, printing and graphic design arena. It was fascinating learning about basic characteristics , types, finishes, etc. There is much to learn than what meets the eye.
Pekala discussed what to consider with regards to choosing the right paper for the right job when you print and all the options that are available. The class went over several case studies which helped everyone understand all the considerations that need to be made to ensure the marketing goals are met in order to achieve a successful marketing campaign.
Markzware was happy to provide the winners with FlightCheck, which is available online at the FlightCheck Store.
