Quark Promote – Quark the graphic designer and printer?

Quark, Inc. has launched a new service in North America. Basically, they are offering basic design services online and printing. You know template based printing products, such as full-color business cards, letterhead, printed envelopes and more, all through their new Internet printing portal:

“Professional designs, high-quality paper, 4-color, and shipping INCLUDED!”
http://quarkpromote.quark.com/

It should be pointed out that Quark is not printing themselves and is apparently working through a wide network of print providers. Also, they offer this in the design area, “Find a designer or join our graphic designer community” which sees them reaching out to the creative end of the workflow.

What is your take on this? Is it a logical move from the makers of QuarkXPress, the once standard in layout design or a step too far into competition with those very graphic designer users?

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