Social networking, Twitter, printers and advertising studios
FlightCheck, the patented preflight technology from Markzware, is a great tool that printers and advertising studios can use for preflighting documents before output. FlightCheck scans documents in several file formats and provides a thorough report of potential printing problems before printing.
As the developer of FlightCheck, Markzware participates in social networking with printers, advertising studios and other marketing, printing and publishing professionals. Markzware saw some posts about the continued growth of social networking tools such as LinkedIn.com, FaceBook and most notably, Twitter.com. On WhatTheyThink.com, Markzware saw this “10 Ways Twitter Will Permanently Change Business” post:
Businesses are slowly adopting social media marketing. Each month Discover Financial Services publishes a monthly report called Small Business Watch, and April’s “Poll of the Month” focused on social media. Some interesting responses by the small businesses polled:
38% are members of online social networking communities, as Facebook, LinkedIn, Twitter, or My Space.
45% of those who currently belong an online social network use it to promote their businesses.
62% percent of small business owners still do not have Web sites for their businesses.
Source: http://blogs.whattheythink.com/going-green/2009/07/10-ways-twitter-will-permanently-change-business
Those are numbers for small business in general. Markzware has seen a lot of graphic designers, print advertising studios, and creatives on Twitter and a growing number of printers. (See this list of printers on Twitter).
Markzware also read in AdWeek that the general population is having a hard time understanding, let alone using, Twitter, and that professionals in print advertising are more heavily into it. (Is Twitter more for business to business only?)
People who have a professional involvement in the advertising decision-making process, whether at ad agencies or client companies, were asked to choose among three ways of describing Twitter (or, as a fourth option, saying they “don’t know enough about Twitter to have an opinion”). Among these ad people, 45 percent agreed that “Twitter is something that is just in its infancy, and its use will grow exponentially over the next few years.” On the other end of the opinion spectrum, 17 percent said “Twitter is already over and it’s time to find the next best thing.” In the middle were 21 percent saying “Twitter is something that mostly young people and the media will use, but it will not move more into the mainstream.” Seventeen percent didn’t have an opinion.
Source: http://www.adweek.com/aw/content_display/data-center/research/e3i00860fac3d23b30eed35f8a479342642
Starting, managing and leaving your digital footprint via social networking is certainly important in this day-and-age. Markzware invites you to join us for social networking and to follow us at Markzware on Twitter, as well as to check out our Markzware User Group on Linkedin for preflight and data conversion, the Markzware FaceBook page, and the MarkzwareTV YouTube channel, which has loads of rich content for your social networking and to help with your InDesign, Quark, PDF, graphics printing, etc.
Also, remember to use FlightCheck to preflight files for quality print output for print advertising and more. FlightCheck is the preflight solution from Markzware to check documents for quality assurance before printing.
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