What Makes a Print Advertisement Work for Both the Advertiser and the Graphic Designer
Print has had challenges and the PRINT 09 trade show in Chicago showed us that, with less than packed attendance. Yet, let’s face it; a lot of sales can be generated by a high-quality, properly preflighted, prepped and output print advertisement in a known print publication.
FlightCheck, preflight for print advertisement
Both advertisers and graphic designers can benefit from preflighting documents with FlightCheck preflight software to check for quality assurance before printing ads. It is so important to be sure that print ads are properly preflighted before sending to the printer. This is one reason why FlightCheck is so valuable.
FlightCheck preflighting technology from Markzware can preflight files for top quality print advertisements. So, here are some great tips for both the advertiser and graphic designers:
Three Things You Should Know About Print Ads That Sell
Context matters. Many of the ads that drove purchase were of natural interest to the readers of the magazines in which they appeared…
Price may matter. None of these purchase-driving ads promote expensive products, such as automobiles, vacations or home appliances. Much time and consideration typically go in to those kinds of purchases, so it’s less likely that a single ad would be the driver to purchase. However, that is evidently not always the case for lower-cost purchases. After all, if the purchase turns out to be a mistake, the financial harm is slight.
Brand perception matters… if the reader is favorably disposed to the brand, there is a much greater chance that they will purchase the product or service being advertised.
Source: http://adage.com/mediaworks/article?article_id=138810
FlightCheck preflighting software can check print ads to ensure document quality control for Adobe InDesign, Acrobat PDF, Illustrator, and many more file formats, prior to output. Both the advertiser and graphic designers can use FlightCheck to save time, money and reprints when preflighting print ads.
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