Print has had challenges and the Print 09 trade show in Chicago showed us that, with less than packed attendance. Yet, let’s face it, a lot of sales can be generated by a high-quality print advertisement in a known print publication, if you properly preflight and prep for document output.
FlightCheck, preflight for print advertisement
Both the advertiser and graphic designer can benefit from preflighting documents before printing ads, by using preflight solution, FlightCheck, for print quality control . It is so important to be sure that print ads are properly preflighted before sending to printers. This is one reason why FlightCheck is so valuable.
Three Things You Should Know About Print Ads That Sell
Context matters. Many of the ads that drove purchase were of natural interest to the readers of the magazines in which they appeared…
Price may matter. None of these purchase-driving ads promote expensive products, such as automobiles, vacations or home appliances. Much time and consideration typically go in to those kinds of purchases, so it’s less likely that a single ad would be the driver to purchase. However, that is evidently not always the case for lower-cost purchases. After all, if the purchase turns out to be a mistake, the financial harm is slight.
Brand perception matters… if the reader is favorably disposed to the brand, there is a much greater chance that they will purchase the product or service being advertised.
FlightCheck preflighting software can preflight print ads to ensure printing quality for Adobe InDesign, Acrobat PDF, Illustrator, and many more file formats, prior to output. Both the advertiser and graphic designer can use FlightCheck to save time, money and reprints when preflighting print ads.
What Makes a Print Advertisement Work for Both the Advertiser and the Graphic Designer