Democratizing Content – New role for prepress
PageZephyr desktop search engine can do content search and help you index, edit, extract and export text to RTF or plain text to publish for print or the internet. Sean Runchman of Tunicca posed an interesting post The LinkedIn “Prepress, Print & Color Management Professionals” group where and something I think many on our side of the printing fence have been thinking of for while, titled, “Premedia – the new Prepress?”
“We are seeing more and more encouragement for printers to diversify from a product offering based solely on print to more service oriented solutions. This requires printers to embrace the digital age even further and look at providing additional services demanded by the marketers within large brands.“
Markzware PageZephyr desktop search offers printers a MASSIVE business opportunity as this post mentions:
“Ink on paper is a term used often by printers. This expands to, “Content displayed as ink on paper.”
The printers controlled, in essence, the content up until the Internet. That today (ironically enough, for Gutenberg invented movable type to free content!) has more apparent freedom. Yet is that really so?
We feel that many customers of printers are needing serious help to ‘Democratize Content.’ (Which is why we developed PageZephyr.) To make it truly free from the binds of locked file types so that it can have a life in print, on the Internet via a blog, Tweet or similar and of course exportable for the various hand-held devices out there.
Then there comes the management and knowledge needed to distribute to all of these diverse channels. Printers wanting a piece of this, for lack of better words, “Content Management v2.0″ can literally write the play-book (and price tag) for offering these services.
Maybe that is the problem. . .”
Source: http://www.linkedin.com/groupAnswers
PageZephyr desktop search can search content and make it available and accessible to everybody, an effective way to democratize content distribution. There is a wealth of untapped resources on the Internet that could help to distribute content, if only publishers had a method of leveraging them. Markzware makes desired content available worldwide.
PageZephyr is designed to give you maximum penetration into large volume archives of proprietary desktop publishing documents. Once the archive is fully indexed, common key-word and phrase search terms produce nearly instantaneous results locating the target resource(s). More than just simple content search, PageZephyr will extract the text content from multiple document stories and enable extraction to RTF or Plain Text standards.Recover the value of your desktop publishing assets with the power of PageZephyr. Quickly locate valuable content with common key-word and phrase search terms and get nearly instantaneous results to the target resource(s).
Now, useful content that has been languishing in unsearchable proprietary desktop publishing files can be located, extracted and reused or republished using your current creative tools and standards. You will have to be a member of this free group to see all of the other extremely interesting replies and if you are on Linkedin, this group is a great one to join. Of course, if your busy there, also come on by and join the Markzware User Group on LinkedIn for users and other industry professionals.
