Print Service Provider and the Communications Consultant
A Print Service Provider differs from a Communications Consultant. Generally speaking, one prints ink on paper and the other provides a full range of Internet services to offer other avenues of output for one’s print content, marketing pieces, publications, and art-work of all sorts. The term consultant means, “a person who gives professional or expert advice [source]” thus time perhaps for more and more printers to get into marketing and especially Internet marketing, which is just another form of output with all the workflow snags and thus opportunities. Preflighting is an important part of this printing workflow.
FlightCheck, the Markzware solution for preflighting, makes the printing workflow easier by making it a snap for both providers and consultants to check files and ensure print quality. FlightCheck can help to catch potential printing errors before the project is printed.
Markzware, the developer of FlightCheck for preflighting, saw an interesting piece over on Print CEO which touched on a new campaign trying to pump up print the America. The author was quite upset that they missed the mark with their adverts, waving the old, traditional print flag. When they could have, should have, put their arm around the WWW. Here was part of my comment there:
“Print needs to embrace the Internet and all the communication possibilities it can offer.”
Markzware, the expert in preflighting, considered how a “Print Service Provider” could be connected to a “Communications Consultant,” who likely works at a print-shop and helps the customer find the best avenues for their desktop publishing content, whether that is to be a printed-piece, HTML web page, Blog or iPhone, Nokia / iPad or Google mobile devices. Furthermore, it may involve creating non-DTP content and distributing that content via social media or other new media forms and have nothing, seemingly, to do with printing.
Twitter, FaceBook and the likes are a giant marketing lab. Use it to find out what works and you may find customers for your printing services or needs. You are welcome to visit Markzware on Twitter and Markzware on Facebook.
Also, remember to check documents for quality control before output with FlightCheck, the stand-alone application for preflighting, to prevent printing problems before the output process. You can get FlightCheck on the Markzware website at the FlightCheck Store.
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