Based in Cornelius, NC, The Moore Creative Company opened its doors in August of 1997 as a graphic design shop owned by Ryan Moore and his wife, Jennifer. It was 100-percent devoted to graphic design for print intentions, primarily targeting the local commercial and residential real-estate industries. The shop produced an eclectic mix of jobs, from brochures and letterhead to billboards and vehicle graphics.
As the years unfurled, the business evolved and grew beyond the geographical boundaries of North Carolina and its initially narrow clientele focus. Today, The Moore Creative Company employs a staff of three graphic designers, four developers, and a search engine marketer. Its clients represent a diverse roster of companies that vary in size, as well as industry. The workflow is now unevenly split, 20 percent representing print output, and 80 percent devoted to electronic and online media.
“We transitioned to more Web-site design and interactive Flash [and] animation work online, and later, to more e-mail marketing design,” Ryan Moore recalls “We probably hit the 50-50 split between print and online around 2001 or so, and now we do more jobs that start with electronic items, and that we’re suggesting print items to support or complement them – versus the other way around.”
It was a few years ago when The Moore Creative Company underwent a transition of another kind. It switched layout applications, from QuarkXPress to Adobe InDesign. Moore says the revamp of the workflow went quite smoothly, overall. The team appreciated synergies between Adobe InDesign and the Adobe Photoshop, Illustrator, etc. they’d already been using.
The only “glitch” in the workflow was so minor, it may not even be properly categorized as a glitch. The question was how to handle legacy files that needed to be reused. This content was received in the form of native-application QuarkXPress files submitted by clients. Moore began a quest for a tool that would allow his team to reincarnate QuarkXPress files in Adobe InDesign, without having to essentially rebuild page layout, element by element.
Finding a solution became imperative when a new client brought in an older version of a QuarkXPress document. The job was a “rush,” and the team needed to extrapolate the data as soon as possible, to work on it in Adobe InDesign.
“Rather than buy the new Quark or look for a friend to open it, we searched the Web and found [Q2ID]. Thirty minutes later, we had our file converted and were on our way,” Moore recalls.
Q2ID is affordable conversion software by Markzware to convert QuarkXPress to Adobe InDesign. It enables users to open QuarkXPress content within Adobe InDesign. Q2ID preserves the elements and formatting, including page positiong, color models, fonts and styles, images, and more. Once installed, converting a document requires just a few clicks. Within Adobe InDesign, click on File, then Open, and choose the QuarkXPress document to convert.
“We purchased it [Q2ID] … for a specific project [for which] we received files from the client – from another designer – that were in QuarkXPress 7,” Moore recalls. “It would have taken hours to rebuild and, instead, it took minutes to convert … It [Q2ID] saved the day, and the budget!”
As time goes by, dealing with QuarkXPress-housed content becomes less of a concern for the team at Moore Creative. Ryan estimates that a QuarkXPress document passes through the office approximately once every four months.
“It’s not something we use every day,” he notes, “but when we do need it, it’s been in an emergency rush situation, and Q2ID has saved the day … Zero problems. Exactly as advertised. And worked perfectly the first time,” Moore says of Q2ID. “That was the best part. It was so easy to use. Nothing complicated.”
Q2ID Saving Time, Saving the Day