Design is more than making it look pretty

A graphic design‘s destination, whether it be for print, online, CD-Rom etc. determines how a file should be created. A document that is heading for print will have different requirements for image resolution, color space, and trim-and-bleed, for example, compared to content meant for the Web. Knowing the document output intentions is important. Ensuring that digital files meet those specifications is equally as important.

The role of the graphic designer is complicated, due to the introduction of electronic media and the shift of responsibilities. Prepress has fallen by the wayside, leaving it up to creative professionals to be both graphic designers and technicians, and to bridge the gap between graphic design conception and final reproduction.

Graphic arts professionals of days gone by had it a lot easier than their contemporary counterparts. They could concentrate on the aesthetics of great content creation, allowing others, such as prepress and print production professionals, to deal with the mechanics of producing it.

Graphic design is more than making it look pretty; it is how the piece works. Not only in what the designer’s objectives are in terms of getting the reader to ‘do something’ or to ‘think something.’ This is where preflighting with FlightCheck Professional by Markzware plays such an important role, because it will ensure that the ‘mechanical design’ is accurate.  That the intention of the designer, when it comes to the printed piece will print as expected. If this does not happen, the initial design concept won’t be ready and complete.

You can buy Markzware’s preflight solution via the FlightCheck page. See more printing solutions on the Markzware Products page.

Please tell us about the problems that creep up while designing and printing the final pieces. Feel free to share your thoughts and/or stories with us in the comment section below…

Design is more than making it look pretty

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