Designing for Print

Yet another interesting email popped-up within the In-Box, this time from Dewald Rosema of Exell Technologies, the Markzware distributor in South Africa. Here it is, with the kind approval of Dewald:

In today’s economic climate and growing competition, it is essential for creative, publishing and print production organizations, to ensure it stays ahead of the game and finds new innovative ways to reduce costs, reduce human errors and produce high quality jobs quickly at competitive pricing.

Designing for Print?
Where does print start – designing? Who is responsible for printing what was designed – the printer? Who should carry the cost for correcting incorrect design work – the print buyer?

Most common design problems – time wasters – cost adding factors:

Let’s compare two jobs – Spot the time saver:
Job A is a print-ready PDF, created and preflighted by print buyer, using industry or printer’s standards.
Printer preflights job, finds minor problem, corrects and submits for proof = 20 min
Job B submitted in PDF but never preflighted and created with regular PDF settings
Printer preflight job, find missing fonts, RGB pictures, missing bleed, corrects some of the issues but have to send back to client = added 2 hours DTP work, another two hours waiting for new file from client and possibly another hour fixing what client doesn’t know how to fix = 5 hours of delaying the job and 3 hours of added cost.

How many times are these issues picked up just before job goes to plate or after job has gone to plate?
Simple cost and time saving suggestions for designers/print buyers:


Naturally, I’ll end with the tip to check out Markzware’s FlightCheck Professional, which will check all major file formats.

Designing for Print