The printing industry and print AR codes help the printed page to get a more interactive…
Companies increasingly see possibilities in augmented reality
“Imagine you’re an advertiser looking to get more from your print budget: wouldn’t it be great if there was some way to make your graphic design literally leap off the magazine page and give readers a fully-3D experience, complete with video clips, audio and almost any other form of multimedia you like?”
This could possibly rejuvenate the printing industry, including print publishing and barcode printing, along with print shops becoming more like “communications consultants.” Since the main stream attention, look for barcode technologies, such as QR codes, 2D barcode, or mobile tags, to go big, along with, of course, AR printing… hopefully:
“When used in conjunction with print, AR works by linking consumers to online content via visual signifiers. At the moment, this is frequently a black and white code printed on a page that can be recognized by a computer webcam when the page is held up. The cam then uses the code to retrieve specific data and media, which it displays on a user’s monitor.”
“Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery,” says Wikipedia (Source: http://en.wikipedia.org/wiki/Augmented_reality). It can be used in multiple mediums. What CNN is talking about is using a printed ad with special codes, which your web cam can read, in real-time, and provide an image of the product (or service), which interacts as you twist, turn or flip the print booklet or brochure! The potential uses are numerous.
This barcode system technology could lead to the double page spread becoming more and more popular for advertisers in print publications: one page for print AR codes and the other to engage and invite you to fire up your webcam… Now, I wonder if we will need to preflight these print AR codes with Markzware FlightCheck?
Printing Industry Meets Augmented Reality – QR Codes Set to Explode