Properly preparing print and direct mail documents can be a great way to get people’s attention. It is especially effective when you preflight those documents. The most reliable format for reaching potential audiences is still the printed word.
The ability to create eye-catching and immediate-response fliers and newsletters has been greatly enhanced by digital technologies. Preflighting is one such technology. It involves checking the integrity of digital files before final print or manufacture. This can be implemented with FlightCheck, the patented preflight technology from Markzware.
Designing the mailer
Organizations rely on direct mail to deliver their message to potential and current customers. This thought is critical in the graphic design process. Bright colors, large type and flashy graphics all catch the eye. The goal is get recipients to stop and read the piece, before they toss it into the recycling bin.
Red, Orange, and green all tend to stop the eye and direct recipients to the message on the mailer. Paper stock also plays a role, as textures and unusual sizes help distinguish your mailer from the next. However, organizations that rely on in-house printing need to make sure their laser printers can handle the stock and that using the paper does not increase the cost of mailing. FlightCheck can check documents to prevent color problems, as well as save time, money and materials.
When designing your next mailer or newsletter, remember that a picture is worth a thousand words. Use images that help convey your message. Even if they completely give it away, do not be afraid of these images; just run them large with captions or descriptions. For people with limited time to read your piece, the few seconds between recognition and trash are critical. Preflighting can make or break your attempt.
FlightCheck can check files for print quality control, to allow your piece a better chance at being read. FlightCheck is the standard preflight solution that can check many file formats for print quality assurance. FlightCheck finds and flags potential printing problems, so you can correct them before printing. Try the free FlightCheck demo and see for yourself. More printing solutions are available on the Markzware Products page.
Put Time, Money, Quality Back into Your In-House Publications