“The proof is in the pudding” is a phrase I often use to describe the aims of preflighting in prepress and the ultimate proof of seeing a high-quality printed color brochure, business card or professional door hanger in your hands. This phrase and analogy dates back to the early 1600’s when it is said Miguel de Cervantes published Don Quixote, where it was stated, “The proof of the pudding is the eating.” [Source: http://ask.yahoo.com/20020903.html]
On a recent thread over on PrintPlanet.com, the reminder of both this phrase and the need to first check before making a PDF came to light, yet again. Although the title of that post is, “checklist for a perfect PDF for printing,”the facts became clear from prepress operators on this popular forum that using FlightCheck or at least some form of preflight before going to the PDF creation stage is vital to a predictable output.
Making the PDF is the easiest part of the production process; making sure the correct, high-quality inventory of fonts, styles, images and colors are used within your Adobe Illustrator, Photoshop, InDesign, QuarkXPress and even the resulting PDF is the part where Markzware helps.
The Proof is in the Preflight – Use FlightCheck!
The Proof is in the Preflight