Preflight PDF issues, by using FlightCheck preflight technology from Markzware to prevent them. From the PRINT 09 trade show floor, we post this interesting film, Xerox DirectMail on the “Prepress for Digital Printing” Book and retro FlightCheck; a video:
How many of you remember this one? Why fight it? Preflight it with FlightCheck.Now this is an old one, going a little bit retro here.I don’t know from when this was exactly, probably about 1999 and maybe even earlier, like 97, or 1996. But, anyway, that brings us to the next subject of today, which is a little letter I got a nice direct mail piece, nice to see that. Not only was it a direct mail piece it was personalized and it came from no other than Xerox.
NOTE: Since this video was made, FlightCheck support for Adobe Acrobat, InDesign, Illustrator, Photoshop, etc., was further developed!
You can see here the personalization (Nice to see them using VDP or Variable Data Printing software in real-life!); it says, “here is the book that can really help Markzware do more with less” and we see the date there, July 22, 2009. What is interesting, I just got it today, about the 20th of August.Today is the 21st so it took a little while to get here, for whatever reason but anyway when you read the content and see the book you will realize it’s not than bad.No doubt it is tough times for everyone in the industry and this book is really going to help you.I must say it is quiet a nice little book and I must recommend you sign up for it, I think I signed up on Xerox’s webpage some months ago to honest with you, a matter you fact you know, quite a long time ago but I believe it was this year.It is written by this these gentlemen here and edited and foreword by Peter Muir as we know also writes preflighting books.
What is interesting is you just turn right in there to chapter one, and it is basically all about preparing your files for the print provider and print service provider, and it is a great book. It talks about all different elements how to create proper postscript, yes that is right it gets into Adobe Postscript there. You know this got me thinking these icons look a little dated but the rest of the information is all really still quiet valid.
For instance, we get into the scanning resolution, here we see another preflight issue with images, here is the high res image and there below it is how it looks, lo-res it may be hard to see with this camera but that is what happens when you use a 72 dpi space image instead of a proper 300 dpi high resolution image.Then they get into design issues, which of course gets in all the different spread and choke all those type of bleed issues which are very important. Then I was quiet happy to get into chapter 4, the printing issues, which is important, as well.Particularly if you have an iGen or another digital press.
Wait a minute. The letter says July 2009 from the senior vice president, Valentin Govaerts from production and Graphic arts Xerox Europe. What’s going on here? Well, if you look very closely down here, you will see the print date is 2005, but that would be hard to see…2005 copyright date Xerox Corporation printed on a Xerox iGen 3 @ 110 Digital Production Press on 07 of 05 so printed right there in 2005. At first, I was a little bit shocked, and then I realized it wasn’t that long ago, it was four years ago. But most of this information is still valid, of course. The post script part you replace with creating a print-ready PDF (Why edit PDF when you can create it right the first time?!), which they are also covering here. However, the general problems, the general preflight issues, are the same today as they were in 2005, and they were basically the same in 2005 as they were in 1996-1997 when we had one of our first T- shirts, there are the same basic things: missing fonts or not embedded fonts, low resolution images, improper use of graphics, improper use of color spacing, etc.
So, what’s great about Xerox, what they are doing here? Times are tough, people have to be a little more frugal, think a little bit outside the box, or maybe even think a little more inside the boxand use stuff in the box like this older data here, repurposing data. In this case, it is what Xerox is doing and taking advantage of it and making me quite happy, because it was quite interesting to read andflip through this, and I think that you will like it, as well.I’ll see if I can find a download link.It is probably available as a download somewhere, and I can post it.So, that is all I wanted to bring to your attention today for this little Friday morning story for you. Hope you have a great weekend and remember to check out our Markzware articles and Products page. We have a lot of fun, entertaining and educational information over there. Once again, this is David Dilling signing out for Markzware.
Why Fight it? Preflight it with FlightCheck, Why edit PDF?