Based in Cornelius, NC, The Moore Creative Company opened its doors in August of 1997 as a graphic design shop owned by Ryan Moore and his wife, Jennifer. It was 100-percent devoted to graphic design for print intentions – an eclectic mix of jobs, from brochures and letterhead to billboards and vehicle graphics – primarily targeting the local commercial and residential real-estate industries.
As the years unfurled, the business evolved and grew beyond the geographical boundaries of North Carolina and its initially narrow clientele focus. Today, the company employs a staff of three designers, four developers, and a search engine marketer. Its clients represent a diverse roster of companies that vary in size, as well as industry, and the workflow is now unevenly split, with 20 percent representing print output, and the 80-percent balance devoted to electronic and online media.
“We transitioned to more Web-site design and interactive Flash [and] animation work online, and later, to more e-mail marketing design,” Ryan Moore recalls. “We probably hit the 50-50 split between print and online around 2001 or so, and now we do more jobs that start with electronic items, and that we’re suggesting print items to support or complement them – versus the other way around.”
It was a few years ago when the company underwent a transition of another kind: it switched layout platforms, from QuarkXPress to Adobe InDesign. Moore says the revamp of the workflow went quite smoothly, overall, and the team appreciated the synergies between Adobe InDesign and Adobe Photoshop, Illustrator, etc. – they’d already been using.
The only “glitch” in the workflow was so minor, it may not even be properly categorized as a “glitch,” and that was how to handle legacy data that needed to be reused or content received in the form of native-application QuarkXPress files submitted by clients. Moore began a quest for a tool that would allow his team to reincarnate QuarkXPress files in Adobe InDesign, without having to essentially rebuild the layout, element by element.
It became imperative that he find a solution when a new client brought in a QuarkXPress document from an older-version of the application. The job was a “rush,” and the team needed to extrapolate the data as quickly as possible in order to being working on it in Adobe InDesign.
“Rather than buy the new Quark or look for a friend to open it, we searched the Web and found [Q2ID]. Thirty minutes later, we had our file converted and were on our way,” Moore states.
Q2ID (QuarkXPress to Adobe InDesign), developed by Markzware, is an affordable InDesign CS5 plugin with a self-explanatory name. Simply put, it enables users to open QuarkXPress content within Adobe InDesign, while preserving the elements and formatting, including page positiong, color models, fonts and styles, images, and more. Once installed, converting a document requires just a few familiar clicks: Within Adobe InDesign, users click on File, then Open, and choose the QuarkXPress document they wish to convert.
As time goes by, dealing with QuarkXPress-housed content becomes less of a concern for the creative team. Ryan estimates that a QuarkXPress document passes through the office approximately once every four months.
“It’s not something we use every day,” he notes, “but when we do need it, it’s been in an emergency rush situation, and Q2ID has saved the day … Zero problems. Exactly as advertised. And worked perfectly the first time,” Moore says of Q2ID, the Quark to InDesign CS5 plugin from Markzware. “That was the best part. It was so easy to use. Nothing complicated.”
Using Q2ID to convert Quark to InDesign is a huge time-saver. Q2ID is available with quantity discounts at the Q2ID page. See more InDesign plugin and data conversion software on the Markzware Products page.
QuarkXPress to Adobe InDesign CS5 Plugin Q2ID to Convert Quark