Direct Mail Preflight Solution for Mailer Print Quality – FlightCheck

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Print for direct mail can be a great way to get people’s attention, especially when you preflight those documents in prepress:

The printed word is a reliable format for reaching potential audiences. The ability to create eye-catching and immediate response fliers and newsletters has been enhanced by digital technologies. One of these technologies, preflighting, involves checking the integrity of the digital file before final print. This file checking can be implemented by using FlightCheck, the preflight solution from Markzware.

Designing the mailer
Organizations often use direct mail to deliver messages to potential and current customers. Graphic design is critical in this process. Bright colors, large type and flashy graphics all catch the eye. The goal is to get recipients to read the piece before tossing it into the recycling bin.

Red, Orange, and green all tend to stop the eye and direct recipients to the message on the mailer. Paper stock also plays a role, as textures and unusual sizes help distinguish your mailer from the next. However, organizations that rely on in-house printing need to make sure their laser printers can handle the stock and that using the paper does not increase the cost of mailing. FlightCheck can preflight color to prevent printing problems, as well as save time, money and materials.

Direct Mail: Preflight with FlightCheck in Prepress before Printing

Markzware FlightCheck can preflight files during prepress for direct mail to prevent printing problems

When designing your next mailer or newsletter, remember that a picture is worth a thousand words. Use images that help convey your message. Even if they completely give it away, do not be afraid of these images; just run them large with captions or descriptions. For people with limited time to read your piece, the few seconds between recognition and trash are critical, so preflight can make or break your attempt.

With FlightCheck, your documents are checked for print quality control, so the chance that your piece will be read is increased. FlightCheck is the standard preflight solution that can check several file formats for print quality. It finds and flags potential printing problems, to save you time, labor, materials and money. Get FlightCheck via the FlightCheck page or try the free FlightCheck demo and see for yourself.

Direct Mail Preflight Solution for Mailer Print Quality – FlightCheck

Title: Direct Mail Preflight Solution for Mailer Print Quality – FlightCheck
Published on: March 13, 2012
Patty Talley

Strategic Marketing Analyst at Markzware

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