Exponential times require exponential media content

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Exponential media content – Do you have it?

Markzware saw a great video titled, “Did You Know?” (millions of views!) on how technology is changing our landscape in truly incredible ways. Which led us to a related presentation, “Did you Know 4.0“.

We live in exponential times for sure. Here are both amazing videos, focusing on media content:

Did You Know?

Fantastic video on the progression of information technology,
researched by Karl Fisch, Scott McLeod, and Jeff Brenman, remixed

Did You Know 4.0

This is another official update to the original “Shift Happens” video. This completely new
Fall 2009 version includes facts and stats focusing on the changing media landscape,
including convergence and technology, and was developed in partnership with The Economist.

Traditional Publishing Media Ad Revenue Down
FlightCheck, by Markzware, can check media content for print quality control before document output. Markzware’s preflight solution for printing helps users in proofing exponential media content. This pre press software can check Adobe and other DTP file types for such media content as newspaper, publishing, and magazine content. Newspaper publishing and magazine ad revenue naturally was down in 2009 (see chart above), but so was TV and radio. While mobile phone advertisement and Internet advertisement sales increased. It is my guess that social media will likely increase these figures in 2010.

Exponential media strategies can be shared with media contacts through the Markzware User Group on the LinkedIn social network. Share tips like using the FlightCheck preflight checklist to get quality media output, as well as tips on other Markzware products.

What are your exponential media strategies? Do you have exponential media content?

Exponential times require exponential media content

Title: Exponential times require exponential media content
Published on: February 19, 2010
David Dilling

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