Newspaper Printing Cost & Print Government Bailout

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I was only kinda kidding and not expecting to become part of the United States bail-out when I said, like many others, “hey, where is my bailout?” Yet it looks as if things are coming closer to home after all, as we read in this report:

Washington Governor Chris Gregoire today approved a 40% tax cut for that state’s newspaper printers and publishers.

The Seattle Times buried the news in a tiny, seven-line item on its local news page.
It’s not prudent to gloat, after all.

The Washington law follows a hearing held by Senator Kerry on the “Future Of Journalism” and the President’s remarks during the annual White House correspondent’s dinner that “a government without newspapers, a government without a tough and vibrant media of all sorts is not an option for the United States of America.”

Although we may be in the print, publishing, web and graphic design sector, these sorts of “rewards” cannot be good for true innovation nor the reality of what the future may hold. I personally think print newspapers will be here, if they innovate and reduce newspaper printing cost. (Give me a small bar code after each article and by each advert, and let my iPhone camera scan that puppy in. LINK me to the real-time, online content for that story, or to the advertiser’s web page/ landing page. etc.)

In closing, if you are in newspaper printing, how can you help? If you really want the Newspapers to keep printing newspaper, watch this TED video:

The Newspaper business world and others in the printing industry can also help keep costs down. Use Markzware‘s FlightCheck, the preflight solution for print quality control. Check out more printing solutions for newspaper printing and more, on the Markzware Products page.

Newspaper Printing Cost & Print Government Bailout

Title: Newspaper Printing Cost & Print Government Bailout
Published on: May 13, 2009
David Dilling

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