Can A Print Mistake Cost Over $100,000?

How to avoid a print mistake related to high printing cost (Use printing solutions, including Markzware‘s FlightCheck for preflighting.):

It’s a frustrating, but all-too-familiar part of being a designer. It’s 7 p.m. and you’re at the press check. Now, something has gone wrong with the 7/4 InDesign package job that your client is expecting by Friday. The PMS colors you’ve spec’d just aren’t “popping” the way you expected. In looking more closely at the print, you notice something. Could that be a dot pattern in your PMS solid? You ask for a loupe, and, sure enough, your solid PMS callout has ended up printing in four-color process.

Every year, the challenge of getting the print material correct and ready to go becomes more and more daunting. Even though you search for designers with talent and newly-minted BFAs, you realize that with the competition of designing for the Web, mobile devices, and print, that your designers know less and less about the printing process every year. Add that to the fact that they may be jumping from a print job to a website, then to a job destined for mobile devices, this can be a recipe for disaster. Preflighting is the answer.

FlightCheck can handle these types of preflighting needs and much more. FlightCheck by Markzware is prepress software that checks documents during preflighting to avoid costly printing errors. It can examine virtually any file type you would commonly use in print production, drilling down into embedded (placed) files and reporting back any errors found that would be deal-stoppers causing expensive delays or reprints.

Can A Print Mistake Cost Over $100,000? Avoid a Print Mistake by Preflighting

Markzware’s preflight solution, FlightCheck, saves on printing cost

Here’s your new scenario: It’s the end of an important project. Your designer runs the completed job file through preflighting with FlightCheck and notes some resolution issues and an errant color setup. They quickly go back into the job and fix the errors. They run the job through FlightCheck again and everything comes up A-OK. They press “Collect” and FlightCheck collects the job into a tidy package, including the job file, all embedded elements, fonts, and a report, which certifies that your job is ready to go.

If you want training on preflighting with FlightCheck, Maccimizer would be a good start. You can call Maccimizer today at 714-836-1191 to set up an appointment. Maccimizer will provide you with an obligation-free assessment — a $125 value — at no charge to you. If FlightCheck is right for you, they will set up an appointment to install the software, set up the “ground controls,” so that they meet your exact needs, and train your staff. As a Markzware-Certified Trainer, Jim Yarrow will use his 30 years of prepress experience to make sure the story in the first paragraph is not your story.
Preflight Error Design Cost: Save with Markzware FlightCheckA mistake can take 30 seconds to correct in the design stage, 10 hours after the pages are at the printer and over $100,000 after the job’s been printed. Sign up at Maccimizer for FlightCheck training and take the stress away.

You can buy Markzware’s preflight solution via the FlightCheck page. See more printing solutions on the Markzware Products page.

Can A Print Mistake Cost Over $100,000?

Title: Can A Print Mistake Cost Over $100,000?
Published on: December 7, 2011
Mary Marchese

Public Relations at Markzware

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