Print Training / Print Education:
Print’s Impact on the World
Print Training & Print Education
Print training and print education are essential for students who will be handling roles in a print workflow. Markzware offers an Academic Program with discounts and resources for educators who provide print classes to teach print skills.
This article presents information about print’s impact, print communication, print culture, print history, democracy through print, and print solutions. Markzware gathered information on related topics and shares it, in this article, arranged for easy reading:
Print’s Impact
The printing press introduced game-changing impacts and many benefits to the world’s population. The press sped up book printing and made efficient mass production possible. The quick, affordable application of information to paper enabled fast and wide distribution of written material.(1)
Johannes Gutenberg’s Printing Press
Print Communication
Early manuscripts were written in Latin and focused on beautiful images and manual layouts. After the press was invented, books were printed in national languages and initially focused on text and line of argument. The printed word standardized languages, which became more effective. Terms and symbols were given meanings, with some becoming internationally recognized.(2) Analysis of symbols, logos, and images eventually developed into a focus of cultural study.(3)
A printed Bible, the world’s most printed book(4) with illustrations and text
Print Culture & Society
In 60 years, presses printed all “classical” knowledge, which was crucial in modernizing societies. Since printed books were inexpensive, knowledge became more accessible. With uniform copies of each book available, more people could discuss them, and media triggered a surprisingly huge change in the social life of the masses.(2)
More authors grasped the opportunity to express their thoughts and opinions through writing.(1) Thankfully, the printing process helped to preserve consistency and authorship of information(2) and print culture evolved, based on the written word.
The School of Athens painting by Raphael (Raffaello Sanzio da Urbino),
an artist who became famous during the Renaissance period
Print & The Renaissance (1300s-1600s)
With increased availability of written communication, more people could learn to read.(3) The subsequent boost in the literacy rate lifted education levels and set the stage for the Renaissance. Printing changed how ideas were shared, so art and literature advanced.(1)
Along with the printed word, print increased the distribution of images. The addition of images made printed materials more attractive and simplified visual communication.(3)
Sir Isaac Newton (left), a mathematician, physicist, astronomer,
alchemist, author, & theologian during the Scientific Revolution, and
Benjamin Franklin (right), an inventor, publisher, author, scientist,
diplomat, and a printer, himself, during the Age of Enlightenment
Print, The Scientific Revolution (1543-1687), &
The Age of Enlightenment (1685-1815)
Use of Gutenberg’s innovative press grew an audience that brought together a community of formerly-isolated scientists. This group could finally communicate their discoveries, ushering in the Scientific Revolution.
Scientific works moved from using metaphors to using the scientific method,(2) a process to determine facts through objective testing and experimentation. Print provided more scientific resources and enabled scientists to share theories, leading to the Age of Enlightenment, which modernized European society.(1)
Printed pages of a newspaper and book about the steam engine,
which progressed in development during the Industrial Revolution
Print & The Industrial Revolution (1760-1840)
Communication shifted drastically, when the Industrial Revolution advanced how people approached thought processes. Steam engines began to deliver print media more remotely, spreading it further and encouraging more people to discuss technologies and to grow industries. This helped the larger newspaper/periodical audience to better understand many topics, including previously elusive subjects, such as economics.(2)
Print, Democracy, The Age of Revolution (1789-1848),
& The Modern Era (1800-The Present)
Printing helped to democratize knowledge, by offering access to a variety of concepts. So, a large quantity of printed pamphlets, images, books, and periodicals were produced. These print materials spread scientific, political, and religious concepts, like wildfire, throughout society. This sparked the Age of Revolution and showed that mass communication held the power to sway public opinion.(1)
Sociologists spread information about democracy and civil rights. Politics through media grew to be considered a pillar of democracy and many revolutions against dictators and monarchs occurred. During these wars, media was used to instruct people and to lift spirits.(2)
Print Solutions & The Digital Age (1947-The Present)
Democratize your content in the Digital Age, with Markzware products for print users, to preview, preflight, export, and convert PDF and desktop publishing documents. Graphic Design and Print Educators, ask about our Academic discounts and be sure to check out the training resources available on the Markzware Academic Program page.
To get the latest industry-related news about Markzware print solutions and more, join our mailing list and follow Markzware on LinkedIn, YouTube, Facebook, and other social media websites.
Help us to promote freedom of content and to support the print industry, by participating in International Print Day with Print Across America on October 25, 2023, and using these hashtags on social media:
#IPD23
#PrintConnects
Thank you! Hopefully, this article will help to inspire you to free your content and to share your print knowledge!
Sources
(1) “The Social Impact of the Printing Press,” on Brilliantio.com, Valerie Forgeard, Founder/Director at World Citizen Artists (WCA) and Stunning Brand Ltd, Sep 14, 2023 update, https://brilliantio.com/the-social-impact-of-the-printing-press/
(2) “Introduction to Mass Communication Lesson#19: EFFECTS OF PRINT MEDIA ON SOCIETY” by ZainBooks.com, Sep 29, 2023 view, https://www.zainbooks.com/books/mass-communication/introduction-to-mass-communication_19_effects-of-print-media-on-society.html
(3) “Print culture,” on wikipedia.org, July 30, 2023 update, https://en.wikipedia.org/wiki/Print_culture
(4) “Frank and the Good Book” by Frank Romano, print expert & curator at the Museum of Printing (museumofprinting.org), September 8, 2023, https://whattheythink.com/video/116447-frank-good-book/
(5) “Five psychological benefits of print,” Sarah Cowen, Independent typographic designer at Lettica, Aug 27, 2021, https://www.lettica.co.uk/blog/five-psychological-benefits-of-print.html
(6) Advantages and Disadvantages of Print Media, by AspiringYouths, Sep 29, 2023 view, https://aspiringyouths.com/advantages-disadvantages/print-media/
(7) “The Benefits of Print Media in a Digital World,” by Kimberlin Boyd at Encore Multimedia, Sep 29, 2023 view, https://www.encoremultimedia.com/buzz/benefits-print-media-digital-world
(8) “The Benefits of Print Media in the Digital Era,” Micro Printing Ltd., May 10, 2023, https://www.microprinting.ca/the-benefits-of-print-media-in-the-digital-era/
(9) “Benefits of Print Media,” by Kurt Effertz, Managing Partner at People and Culture Benefits + Owner at Steamtown Blueprint + Co-Owner at Center City Print + Co-Owner at 119 Productions Inc., March 27, 2023 update, https://www.centercityprint.com/benefits-of-print-media/
Print Training / Print Education: Print’s Impact on the World
